The Scary Thing About ChatGPT: How to Use AI in Marketing Without Losing Your Voice
AI tools like ChatGPT are transforming marketing, content creation, and the way business owners communicate online. But with all of its power comes a risk: losing authenticity. As a marketing agency founder, I see both the opportunities and the dangers of relying too heavily on AI.
In this post, I want to share why ChatGPT scares me, how we use AI tools at Brand’s Media Group, and what business owners can do to strike the right balance between technology and human creativity.
Why ChatGPT Scares Me
I’m scared. I’m scared for this generation and the next. It feels like we don’t have our own thoughts anymore, like they’re being controlled.
When I scroll through Instagram, I notice that many captions read exactly the same, almost as if ChatGPT wrote them. And truthfully, that might be the case.
Business owners often choose not to invest in professional content creators. Instead, they let a robot speak on their behalf, forgetting that AI should be used as a tool, not as their entire voice.
The scary part? I’m worried there’s no way back. Once you rely on ChatGPT for everything, you risk becoming dependent on it. You need to make a conscious effort to edit, refine, and inject your own voice into the content.
How Brand’s Media Group Uses ChatGPT
At Brand’s Media Group, we’ve been helping fashion, beauty, and lifestyle brands since 2020, and AI has definitely become part of our process. But here’s the key: we use it carefully, strategically, and never as a replacement for human creativity.
1. Creating Custom AI Images
We use AI to design very specific visuals tailored to our clients. For example, we work with a men’s skincare brand in Miami. Because their audience is mostly men, we created hyper-pixelated Minecraft-style product visuals. With AI, we transformed over 20 products into this fun, unique format that aligned with their brand story.
2. Formatting Captions for Social Media
When we write LinkedIn posts for clients, we love keeping them organized and easy to read. ChatGPT helps us format text into structured paragraphs and even suggests emojis. We’re very intentional about this process, only choosing emojis that make sense for our client’s voice and industry.
3. Staying Organized as a Founder
As an entrepreneur, I rely on AI to stay organized and save time. For example, I use MeetGeek AI to take notes during Zoom calls. It integrates directly into my calendar, joins meetings automatically, and captures important points. That way, I can be fully present with clients while knowing I’ll have accurate notes afterwards.
The Right Way to Use ChatGPT in Marketing
ChatGPT is a powerful tool for marketers, entrepreneurs, and content creators — but only when used correctly. It should support your creativity, not replace it.
Use AI to brainstorm, not to write every word.
Let AI handle repetitive tasks (like formatting captions).
Always inject your unique brand voice.
Remember that authentic, original content builds trust.
At the end of the day, people connect with people, not robots.
Final Thoughts: Finding the Balance with AI
AI is here to stay, and as a marketing agency, we embrace these changes. But the key is balance. At Brand’s Media Group, we treat ChatGPT as one of many tools in our toolkit — helpful, powerful, but never the whole picture.
So I’ll leave you with this question:
How do you use AI in your business?And if you’re looking for a partner to help you create content that feels fresh, authentic, and beautifully aligned with your brand, while making smart use of tools like ChatGPT — let’s connect.
By the way, we totally used ChatGPT to format this blog post.
